Let’s be honest

When the Internet came along, food became a movement fueled by free conversation, where taste shifted from being the property of the few to the province of the many.

Rubi is naturally born from this revolution, as a new form of self-expression and exploration.

We believe that food can spark connections, engage conversations, and create ideas that address bigger issues.

Created by women, run by women.

How many great women are you surrounded by? We bet a lot. They are a great source of inspiration in everything they do.

They can be caring, sensitive, intuitive, loving and adventurous all at the same time.

Just like Rubi does.